By ASAD KAHN, ePlanet Communications
How would you like to boost your company’s annual net profits by an increasing factor every year over the next four years and beyond?
Depending on your business size, chances are you’ve never heard of BPO, or Business Process Outsourcing – a rapidly expanding factor in many firms’ improved bottom line.
Managing a successful business in today’s competitive environment isn’t an easy task. Between multi-channel marketing, cybersecurity concerns and the rapid evolution of enterprise IT, there are many more facets of running a company today than there were just 20 years ago.
As a result, Business Process Outsourcing for a variety of needs – customer service, sales, tech support, in-bound and outbound call center services, data management services, and fulfillment, to name a few – has become a strategic move for successful businesses in today’s world.
Business Process Outsourcing has established itself as a global mainstream strategy for business growth. It now serves a dual purpose: it’s economical, but is also a strategic tool that will power the twenty-first century global economy. BPO industry revenue rose steadily year-over-year from $45 billion in 2000 to just under $100 billion in 2012. And it’s forecast to top $220 billion by 2020.
In today’s economy of doing more with less, companies of all size outsource services to be more competitive and have more opportunities to innovate. This, in turn, creates more jobs stateside. The U.S economy boomed with the increase in outsourcing: service jobs more than doubled – increasing from 47 million to 107 million.
Outsourcing in your business can increase productivity and competitiveness 10- to 100-fold; it’s not a mere business tactic; but is now essential to remaining competitive; and companies are beginning to devote some outsourcing savings to helping employees make job transitions to better compete with their peers.
BPO has proved itself as an excellent adjunct to business growth. By outsourcing selected non-core business processes, companies can maximize focus on their specific markets, build business more quickly, and thus make a larger contribution to the economy, both in terms of revenue and job growth. BPO providers are also a potential source of knowledge and expertise above and beyond the resources of the client company.
In the important selection of a BPO provider for your company, criteria should include; proven positioning as an expert and thought leader in direct response advertising, customer relationship management, and enhanced website/ecommerce capability. It should have a combination of nimbleness and deep expertise to make it especially well equipped to devise and quickly execute solutions in industries undergoing rapid structural change.
Our mission at ePlanet Communications is to provide our global clients with the best possible BPO solution, both in terms of cost-effectiveness and functional capability. By combining innovative tailored solutions and intelligent technological capabilities with a pool of highly trained, well educated, and exceptionally talented customer representatives, you can provide the platform needed to enhance customer engagement, increase sales, retain customers, and grow.
As a well-established and trusted partner for our many clients globally, we are rapidly emerging as a go-to resource in our target markets in the U.S.
If you haven’t yet looked into the advantages of using a BPO provider, this is a good time to review your options with the start of a new year just around the corner. It’s likely to be the best decision you make to improve your company’s performance and bottom line.
About Asad Khan and ePlanet Communications:
Can you add 2 short lines about Asad here? ePlanet Communications is a global business process outsourcing provider with extensive experience in call center operations, digital media solutions, and direct response solutions. By using its integrated channel management capabilities and highly-trained staff, ePlanet develops and deploys inbound and outbound customer support fully integrated with its clients’ marketing campaigns.